![]() ![]() So how do you determine whether a celebrity or real person is right for your latest ad campaign? Go ahead and weigh the pros and cons of each, say veterans. Given that, quantifying which spokesperson is more effective is challenging at best. Most say pinpointing how much revenue ads generate in general is difficult because strength of brand and marketplace influence success. This landscape leaves advertisers to debate whether celebrities or real people have more success beefing up profit margins. ![]() Campaigns, like the one for Dove beauty products that features everyday middle-aged women in the buff, are becoming as well-known as those with famous faces. That trend is carrying over into advertising, too. In an era when reality television dominates the ratings and anyone can become a blog superstar, the line between celebrity and average Joe is nearly indistinguishable.
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